I'm Rion. I help business owners and teams put AI to work on the parts of the job that quietly eat their time. Here's how I got here — and why I do it this way.
Book a free strategy callI didn't come to AI from a computer science degree. I came to it from the floor of a food truck, the back office of a retreat center, and a to-do list that never got shorter because I was the only one working it.
Everything I build for clients, I built for myself first — because I needed it to keep my own businesses from running me into the ground.
Since 2017 I've been building and running real businesses. Sublime, a food truck on the Pacific coast of Costa Rica. Operations for a retreat center. The kind of work where you're the owner, the manager, the marketer, and the person still answering messages at 9pm.
And like every owner I know, I spent years buried in the same invisible work — the follow-ups, the spreadsheets, the copy-paste, the "it's all in my head" that meant nothing ran unless I was the one running it. I wasn't short on effort. I was short on hours.
So at some point I stopped trying to work harder and started building systems instead. I taught myself to take the repetitive, time-eating parts of my businesses and turn them into AI systems that just handled them — quietly, in the background, in a way my team could actually use.
The menu-costing tool I built to keep the food truck profitable became something I could hand to any food business. The scattered knowledge that ran my operations became one command center I now run everything from. And for the first time in years, the work got done without me doing all of it.
That shift — from doing the work to owning a system that does it — is what I build for other people now.
Here's what most people get wrong about AI: the bottleneck is almost never the tool. It's that the AI has no memory of how your business actually runs — so it stays a clever party trick instead of doing real work. Give it that memory, plus clear rules about what it's allowed to do, and it stops being a toy and starts being staff. That shift is the whole job. Here's how I go about it.
The first call often ends with me telling you what not to build. You only feel the difference from the two or three systems that actually move your week — I'd rather you skip the rest than pay for noise.
What I build reads, drafts, and organizes on its own — but anything that touches the outside world waits on a human. That gate is what makes trusting AI in your business a sane decision, not a leap of faith.
It lives in your accounts, on your tools, documented so your team can run it without me. I'm not building a dependency; I'm building something you keep.
No six-month project. We close one leak, you feel it, and we expand from there — on your timeline, once it's earned the next step.
When you bring me in, you work with a specialist who's run the kind of business you're running — not a junior team you never met. Someone senior stays accountable for your outcome, start to finish.
I build around how you already operate, not on top of some template you have to bend your business to fit. And I hand it over so you and your team can run it without me. The goal is never to make you dependent on me — it's a system you own.
That's also why the business carries a name, not a logo. It isn't a faceless agency; it's people accountable for something you'll actually use.
I live and build in Costa Rica, and I work with businesses wherever they are. Pura vida is real here — but so is a busy season that'll bury you if your systems can't carry the load.
That tension is exactly what I help owners solve: more room to breathe, without anything falling through the cracks.
On a free 30-minute call, I'll show you where your time is going and the two or three things worth changing first — honestly, whether or not we end up working together.
Book a free strategy call